NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20

Mattel Die-cast

Various old Matchbox toy cars

C47568318 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Various old Matchbox toy cars

Mattel Die-cast

Model automobiles. Matchbox 012

C8342388 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Model automobiles. Matchbox 012

Mattel Die-cast

Matchbox Škoda 130 LR 1986

C86493714 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Škoda 130 LR 1986

Mattel Die-cast

Matchbox police car

C122615279 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox police car

Mattel Die-cast

Matchbox lamborghini countach 01

C145962442 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox lamborghini countach 01

Mattel Die-cast

Matchbox label - Red Car - Czechoslovakia (circa 1940s) - MBP1421001783

C190006668 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox label - Red Car - Czechoslovakia (circa 1940s) - MBP1421001783

Mattel Die-cast

Matchbox label - Motorcycle and Car - Czechoslovakia (circa 1940s) - MBP1614102324

C190205431 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox label - Motorcycle and Car - Czechoslovakia (circa 1940s) - MBP1614102324

Mattel Die-cast

Matchbox label - Cartoonish Car - Germany (circa 1940s) - MBP1627953363

C189816355 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox label - Cartoonish Car - Germany (circa 1940s) - MBP1627953363

Mattel Die-cast

Matchbox group of Miuras

C44328567 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox group of Miuras

Mattel Die-cast

Matchbox dodge challenger 1976

C145799624 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox dodge challenger 1976

Mattel Die-cast

Matchbox car transporter

C133443399 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox car transporter

Mattel Die-cast

Matchbox by Lesney no 75 Ferrari berlinetta

C113081978 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox by Lesney no 75 Ferrari berlinetta

Mattel Die-cast

Matchbox Volkswagen Golf (Mk1) (15212960839)

C70430888 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Volkswagen Golf (Mk1) (15212960839)

Mattel Die-cast

Matchbox Rolls Royce

C44328580 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Rolls Royce

Mattel Die-cast

Matchbox No. 46 1960s Mercedes 300 SE

C75239645 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox No. 46 1960s Mercedes 300 SE

Mattel Die-cast

Matchbox Nissan Prairie -2 (8664196783)

C70436939 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Nissan Prairie -2 (8664196783)

Mattel Die-cast

Matchbox Nissan Prairie (8656654935)

C70436944 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Nissan Prairie (8656654935)

Mattel Die-cast

Matchbox Mercer Raceabout

C133556136 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Mercer Raceabout

Mattel Die-cast

Matchbox Jaguar police car

C44345291 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Jaguar police car

Mattel Die-cast

Matchbox Ford Zodiac

C44328579 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Ford Zodiac

Mattel Die-cast

Matchbox Cars Maserati Bora 1972

C122615206 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Cars Maserati Bora 1972

Mattel Die-cast

Matchbox Cars Boss Mustang 1972

C122615208 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Cars Boss Mustang 1972

Mattel Die-cast

Matchbox Cars

C110018790 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Cars

Mattel Die-cast

Matchbox Cadillac Ambulance by Lesney No. 54

C123274016 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Matchbox Cadillac Ambulance by Lesney No. 54

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Hot Wheels 119

Property	Kind	Aspect	Licensor	Source
Acura 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alfa Romeo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alpine F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aquaman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aston Martin 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Aston Martin F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Audi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Avengers 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
BMW 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Back to the Future 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batmobile 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bentley 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Black Panther 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bugatti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Buick 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Cadillac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Captain America 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chevrolet 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Chrysler 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Citroën 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Darth Vader 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Deadpool 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Mickey 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Doctor Strange 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Dodge 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fast & Furious 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Ferrari 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fiat 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ford 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Formula 1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Forza Horizon 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
GMC 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Genesis 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ghostbusters 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Gran Turismo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Guardians of the Galaxy 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Haas F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Halo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Harley Quinn 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Honda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Hot Wheels 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Boulevard 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Car Culture 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Elite 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Legends Tour 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Mainline 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Monster Trucks 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Premium 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RLC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Skate 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Super Treasure Hunt 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Team Transport 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Track Sets 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hulk 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hyundai 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Indy 500 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Infiniti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Iron Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jaguar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Jeep 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Joker 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Justice League 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Kia 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Kick Sauber 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Knight Rider 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Koenigsegg 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lamborghini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Land Rover 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lexus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lincoln 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lotus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Marvel 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Maserati 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mazda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-AMG Petronas 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-Benz 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Millennium Falcon 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mitsubishi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
NASCAR 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Nissan 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pagani 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Peugeot 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pixar Cars 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Polestar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pontiac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Porsche 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ram 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Red Bull Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Renault 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rivian 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rolls-Royce 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Saab 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Scuderia Ferrari F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Spider-Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Star Wars 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Subaru 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Superman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Suzuki 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Teenage Mutant Ninja Turtles 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tesla 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
The A-Team 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Flash 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Mandalorian 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Thor 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Toyota 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Transformers 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Volkswagen 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Volvo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Williams Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wolverine 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wonder Woman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Men 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Wing 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

American Girl 26

Property	Kind	Aspect	Licensor	Source
Addy Walker 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
American Girl 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Bitty Baby 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Caroline Abbott 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Claudie Wells 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Courtney Moore 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Felicity Merriman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Girl of the Year 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Historical Characters 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Isabel and Nicki Hoffman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Josefina Montoya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Julie Albright 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kavi Sharma 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kaya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten Larson 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kit Kittredge 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lila Eliotti 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Maryellen Larkin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Melody Ellison 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Molly McIntire 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nanea Mitchell 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rebecca Rubin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Samantha Parkington 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Truly Me 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
WellieWishers 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Jurassic World 5

Property	Kind	Aspect	Licensor	Source
Amber Collection 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chaos Theory 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hammond Collection 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic Park 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Mattel Games 19

Property	Kind	Aspect	Licensor	Source
Apples to Apples 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Barbie games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Blokus 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Bounce-Off 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hot Wheels games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hungry Hungry Hippos 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Kerplunk 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Magic 8 Ball 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Mastermind 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Othello 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Dice 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Twist 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Pictionary 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Rack-O 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scene It 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scrabble (ex-NA) 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Skip-Bo 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
UNO Minis 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.

Disney Princess 16

Property	Kind	Aspect	Licensor	Source
Aurora 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Belle 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Cinderella 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Princess 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Encanto 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Frozen 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jasmine 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Moana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mulan 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pocahontas 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Rapunzel 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Raya 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Snow White 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Little Mermaid 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tiana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wish 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Barbie 23

Property	Kind	Aspect	Licensor	Source
Barbie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Basics 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Career 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Chelsea 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Collector Silkstone 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Color Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Cutie Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dream Besties 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dreamhouse 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Extra 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Fashionistas 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Holiday 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Inspiring Women 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Ken 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Looks 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Made to Move 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Mini BarbieLand 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Movie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Pink Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Reproduction 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Rewind 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Signature 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Tribute Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Fisher-Price 24

Property	Kind	Aspect	Licensor	Source
Brilliant Basics 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
DC Super Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Junior 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nickelodeon 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
PAW Patrol Fisher-Price 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Power Wheels 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Sesame Street 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Slinky 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Thomas & Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
View-Master 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

MEGA 16

Property	Kind	Aspect	Licensor	Source
Charizard 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Eevee 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
MEGA 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Barbie 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Bloks 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Call of Duty 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Construx 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Destiny 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Game of Thrones 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Halo 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Hot Wheels 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Pokémon 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Mewtwo 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pikachu 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pokémon 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Snorlax 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Monster High 10

Property	Kind	Aspect	Licensor	Source
Clawdeen Wolf 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Cleo de Nile 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Draculaura 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fearbook 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Frankie Stein 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lagoona Blue 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High Collector 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High G3 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skulltimate Secrets 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

UNO 9

Property	Kind	Aspect	Licensor	Source
DOS 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO All Wild 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Attack 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flex 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flip 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Iconic 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Master 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Showdown 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Enchantimals 3

Property	Kind	Aspect	Licensor	Source
Enchantimals 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals City Tails 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals Royal 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Masters of the Universe 9

Property	Kind	Aspect	Licensor	Source
He-Man 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Classics 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Origins 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masters of the Universe 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masterverse 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
New Eternia 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Revolution 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
She-Ra 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skeletor 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Matchbox 6

Property	Kind	Aspect	Licensor	Source
Matchbox 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Collectors 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Mainline 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Moving Parts 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Power Grabs 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Sky Busters 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Polly Pocket 3

Property	Kind	Aspect	Licensor	Source
Polly Pocket 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket Compact 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket World 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property	Kind	Aspect	Licensor	Source
Thomas & Friends 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

WWE 5

Property	Kind	Aspect	Licensor	Source
WWE 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Elite 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Ringside 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Superstars 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Ultimate Edition 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,379,546,000.00	audited
FY2023	net_sales	company	$5,441,219,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited