Opening the observatory: why toys deserve a public archive

Bandai · FY2025

¥1,350,000,000,000

audited net_sales

Blokees · FY2025

CN¥2,910,000,000.00

reported net_sales

LEGO · FY2025

DKK 83,500,000,000.00

reported net_sales

MAT

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

HAS

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Private

McFarlane Toys

Spawn, DC and game figures. Private company: no audited line-level sales.

7832

Bandai Namco Holdings Inc.

Gundam, Super Sentai, Digimon and hobby kits. Toys & Hobby is broader than the Western toy aisle.

0325

Bloks Group Limited

Listed parent of the Blokees (布鲁可) brand. HKEX splits product type and channel, not SKUs.

Private

LEGO Group

Private (Kirkbi-owned). Group annual report only — no theme or set breakdown.

FNKO

Funko, Inc.

Pop! and Loungefly. One operating segment, with a product split in the notes.

TOY

Spin Master Corp.

PAW Patrol, Bakugan. Filings on SEDAR+, not EDGAR.

7867

TOMY Company, Ltd. (Takara Tomy)

Tomica, Beyblade, Pokémon toys. Regional segments, not SKUs.

JAKK

JAKKS Pacific, Inc.

Disney/Nintendo licenses and Disguise costumes.

Private

geobra Brandstätter Stiftung (Playmobil)

Private. Group revenue sometimes appears in press notes.

Private

MGA Entertainment

L.O.L. Surprise!, Bratz. No public filings.

9992

Pop Mart International Group

Blind boxes and collectibles. Hong Kong listed.