Mattel, Inc.

Hot Wheels

Die-cast, track and premium cars. Often the group’s largest brand by gross billings.

Launches

Hot Wheels Mainline

Licenses and properties

119 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

Hot Wheels 119

Property	Kind	Aspect	Licensor	Source
Acura 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alfa Romeo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alpine F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aquaman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aston Martin 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Aston Martin F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Audi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Avengers 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
BMW 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Back to the Future 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batmobile 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bentley 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Black Panther 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bugatti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Buick 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Cadillac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Captain America 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chevrolet 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Chrysler 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Citroën 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Darth Vader 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Deadpool 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Mickey 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Doctor Strange 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Dodge 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fast & Furious 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Ferrari 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fiat 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ford 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Formula 1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Forza Horizon 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
GMC 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Genesis 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ghostbusters 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Gran Turismo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Guardians of the Galaxy 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Haas F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Halo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Harley Quinn 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Honda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Hulk 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hyundai 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Indy 500 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Infiniti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Iron Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jaguar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Jeep 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Joker 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Justice League 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Kia 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Kick Sauber 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Knight Rider 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Koenigsegg 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lamborghini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Land Rover 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lexus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lincoln 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lotus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Marvel 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Maserati 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mazda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-AMG Petronas 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-Benz 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Millennium Falcon 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mitsubishi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
NASCAR 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Nissan 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pagani 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Peugeot 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pixar Cars 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Polestar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pontiac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Porsche 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ram 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Red Bull Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Renault 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rivian 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rolls-Royce 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Saab 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Scuderia Ferrari F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Spider-Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Star Wars 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Subaru 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Superman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Suzuki 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Teenage Mutant Ninja Turtles 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tesla 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
The A-Team 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Flash 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Mandalorian 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Thor 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Toyota 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Transformers 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Volkswagen 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Volvo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Williams Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wolverine 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wonder Woman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Men 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Wing 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hot Wheels 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Boulevard 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Car Culture 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Elite 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Legends Tour 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Mainline 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Monster Trucks 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Premium 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RLC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Skate 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Super Treasure Hunt 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Team Transport 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Track Sets 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Catalog

Mattel Die-cast

Hot Wheels

Q585537 · 1968 ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels

Mattel Die-cast

The Hot Wheels fleet

C156261259 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. The Hot Wheels fleet

Mattel Die-cast

Tesla Hot Wheels and Matchbox cars

C156261508 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Tesla Hot Wheels and Matchbox cars

Mattel Die-cast

Team Hot Wheels Firestorm Monster Truck 2018 Blue Side

C84338128 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm Monster Truck 2018 Blue Side

Mattel Die-cast

Team Hot Wheels Firestorm (51959957137)

C130337254 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm (51959957137)

Mattel Die-cast

Rare Hot Wheels van

C156261775 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Rare Hot Wheels van

Mattel Die-cast

Miniatura Hot Wheels Buick GSX em ambiente externo

C170474956 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Miniatura Hot Wheels Buick GSX em ambiente externo

Mattel Die-cast

Kid with Hot Wheels shirt

C155152419 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Kid with Hot Wheels shirt

Mattel Die-cast

Hot Wheels radio

C156261692 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels radio

Mattel Die-cast

Hot Wheels models

C191672996 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels models

Mattel Die-cast

Hot Wheels in shop

C155158403 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels in shop

Mattel Die-cast

Hot Wheels display at Safeway

C158634959 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels display at Safeway

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