NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Brands and lines

12 Lines

All American Girl · 1 Barbie · 1 Enchantimals · 1 Fisher-Price · 1 Hot Wheels · 1 MEGA · 1 Masters of the Universe · 1 Matchbox · 1 Monster High · 1 Polly Pocket · 1 Thomas & Friends · 1 UNO · 1

American Girl

18-inch dolls and historical storytelling. Own retail and direct-to-consumer channel.

American Girl Dolls · 1986–…

Barbie

Fashion, Dreamhouse and media since 1959. Mattel reports brand gross billings in earnings, not audited SKU net sales.

Barbie Fashionistas · 2012–…

Enchantimals

Fashion dolls with animal friends. Mattel brand.

Enchantimals · 2017–…

Fisher-Price

Infant and preschool, including Little People and early-childhood lines.

Little People · 1959–…

Hot Wheels

Die-cast, track and premium cars. Often the group’s largest brand by gross billings.

Hot Wheels Mainline · 1968–…

MEGA

Construction (formerly MEGA Bloks / MEGA Construx). Pokémon and vehicle sets with compatible brick.

MEGA Pokémon · 2020–…

Masters of the Universe

Origins, Masterverse and Classics. Collector relaunch with contemporary storytelling.

MOTU Origins · 2020–…

Matchbox

Realist die-cast, sister brand to Hot Wheels inside Mattel.

Matchbox Mainline · 1953–…

Monster High

Gothic fashion dolls relaunched as G3. Mattel-owned media and licenses.

Monster High G3 · 2022–…

Polly Pocket

Micro-dolls and playsets. Mattel fashion/play brand.

Polly Pocket · 1989–…

Thomas & Friends

Preschool trains and track. HIT acquired by Mattel.

Thomas & Friends · 2012–…

UNO

Mattel Games’ global card game.

UNO · 1971–…

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

American Girl 26

Property	Kind	Aspect	Licensor	Source
Addy Walker 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
American Girl 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Bitty Baby 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Caroline Abbott 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Claudie Wells 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Courtney Moore 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Felicity Merriman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Girl of the Year 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Historical Characters 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Isabel and Nicki Hoffman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Josefina Montoya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Julie Albright 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kavi Sharma 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kaya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten Larson 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kit Kittredge 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lila Eliotti 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Maryellen Larkin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Melody Ellison 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Molly McIntire 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nanea Mitchell 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rebecca Rubin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Samantha Parkington 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Truly Me 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
WellieWishers 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Disney Princess 16

Property	Kind	Aspect	Licensor	Source
Aurora 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Belle 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Cinderella 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Princess 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Encanto 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Frozen 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jasmine 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Moana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mulan 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pocahontas 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Rapunzel 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Raya 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Snow White 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Little Mermaid 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tiana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wish 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Barbie 23

Property	Kind	Aspect	Licensor	Source
Barbie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Basics 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Career 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Chelsea 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Collector Silkstone 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Color Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Cutie Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dream Besties 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dreamhouse 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Extra 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Fashionistas 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Holiday 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Inspiring Women 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Ken 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Looks 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Made to Move 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Mini BarbieLand 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Movie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Pink Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Reproduction 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Rewind 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Signature 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Tribute Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Monster High 10

Property	Kind	Aspect	Licensor	Source
Clawdeen Wolf 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Cleo de Nile 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Draculaura 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fearbook 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Frankie Stein 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lagoona Blue 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High Collector 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High G3 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skulltimate Secrets 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Enchantimals 3

Property	Kind	Aspect	Licensor	Source
Enchantimals 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals City Tails 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals Royal 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Polly Pocket 3

Property	Kind	Aspect	Licensor	Source
Polly Pocket 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket Compact 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket World 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,380,000,000.00	audited
FY2023	net_sales	company	$5,441,000,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited