NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20

Mattel Die-cast

Hot Wheels

Q585537 · 1968 ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels

Mattel Die-cast

The Hot Wheels fleet

C156261259 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. The Hot Wheels fleet

Mattel Die-cast

Tesla Hot Wheels and Matchbox cars

C156261508 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Tesla Hot Wheels and Matchbox cars

Mattel Die-cast

Team Hot Wheels Firestorm Monster Truck 2018 Blue Side

C84338128 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm Monster Truck 2018 Blue Side

Mattel Die-cast

Team Hot Wheels Firestorm (51959957137)

C130337254 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm (51959957137)

Mattel Die-cast

Rare Hot Wheels van

C156261775 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Rare Hot Wheels van

Mattel Die-cast

Miniatura Hot Wheels Buick GSX em ambiente externo

C170474956 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Miniatura Hot Wheels Buick GSX em ambiente externo

Mattel Die-cast

Kid with Hot Wheels shirt

C155152419 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Kid with Hot Wheels shirt

Mattel Die-cast

Hot Wheels radio

C156261692 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels radio

Mattel Die-cast

Hot Wheels models

C191672996 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels models

Mattel Die-cast

Hot Wheels in shop

C155158403 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels in shop

Mattel Die-cast

Hot Wheels display at Safeway

C158634959 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels display at Safeway

Mattel Die-cast

Hot Wheels computer MAGFest 2023

C132016275 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels computer MAGFest 2023

Mattel Die-cast

Hot Wheels collection

C155158401 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels collection

Mattel Die-cast

Hot Wheels Twin Mill

C84541666 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Twin Mill

Mattel Die-cast

Hot Wheels Sheriff Patrol

C156244394 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Sheriff Patrol

Mattel Die-cast

Hot Wheels Real Life Bad to the Blade

C86145963 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Real Life Bad to the Blade

Mattel Die-cast

Hot Wheels Monster Trucks (54853849059)

C177267747 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Monster Trucks (54853849059)

Mattel Die-cast

Hot Wheels Modellauto

C2551467 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Modellauto

Mattel Die-cast

Hot Wheels Custom Camaro

C122145156 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Custom Camaro

Mattel Die-cast

Hot Wheels (36819165595)

C101530513 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels (36819165595)

Mattel Die-cast

Hot Wheels (27483147249)

C87375148 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels (27483147249)

Mattel Die-cast

Home made Hot Wheels cake

C155152023 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Home made Hot Wheels cake

Mattel Die-cast

HOT WHEELS MONSTER TRUCKS LIVE GLOW-N-FIRE 01

C166677568 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. HOT WHEELS MONSTER TRUCKS LIVE GLOW-N-FIRE 01

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Hot Wheels 119

Property	Kind	Aspect	Licensor	Source
Acura 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alfa Romeo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alpine F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aquaman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aston Martin 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Aston Martin F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Audi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Avengers 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
BMW 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Back to the Future 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batmobile 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bentley 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Black Panther 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bugatti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Buick 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Cadillac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Captain America 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chevrolet 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Chrysler 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Citroën 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Darth Vader 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Deadpool 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Mickey 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Doctor Strange 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Dodge 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fast & Furious 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Ferrari 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fiat 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ford 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Formula 1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Forza Horizon 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
GMC 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Genesis 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ghostbusters 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Gran Turismo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Guardians of the Galaxy 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Haas F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Halo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Harley Quinn 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Honda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Hot Wheels 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Boulevard 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Car Culture 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Elite 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Legends Tour 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Mainline 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Monster Trucks 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Premium 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RLC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Skate 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Super Treasure Hunt 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Team Transport 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Track Sets 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hulk 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hyundai 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Indy 500 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Infiniti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Iron Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jaguar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Jeep 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Joker 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Justice League 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Kia 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Kick Sauber 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Knight Rider 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Koenigsegg 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lamborghini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Land Rover 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lexus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lincoln 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lotus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Marvel 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Maserati 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mazda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-AMG Petronas 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-Benz 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Millennium Falcon 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mitsubishi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
NASCAR 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Nissan 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pagani 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Peugeot 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pixar Cars 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Polestar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pontiac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Porsche 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ram 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Red Bull Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Renault 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rivian 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rolls-Royce 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Saab 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Scuderia Ferrari F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Spider-Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Star Wars 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Subaru 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Superman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Suzuki 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Teenage Mutant Ninja Turtles 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tesla 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
The A-Team 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Flash 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Mandalorian 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Thor 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Toyota 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Transformers 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Volkswagen 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Volvo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Williams Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wolverine 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wonder Woman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Men 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Wing 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

American Girl 26

Property	Kind	Aspect	Licensor	Source
Addy Walker 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
American Girl 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Bitty Baby 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Caroline Abbott 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Claudie Wells 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Courtney Moore 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Felicity Merriman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Girl of the Year 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Historical Characters 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Isabel and Nicki Hoffman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Josefina Montoya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Julie Albright 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kavi Sharma 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kaya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten Larson 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kit Kittredge 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lila Eliotti 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Maryellen Larkin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Melody Ellison 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Molly McIntire 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nanea Mitchell 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rebecca Rubin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Samantha Parkington 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Truly Me 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
WellieWishers 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Jurassic World 5

Property	Kind	Aspect	Licensor	Source
Amber Collection 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chaos Theory 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hammond Collection 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic Park 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Mattel Games 19

Property	Kind	Aspect	Licensor	Source
Apples to Apples 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Barbie games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Blokus 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Bounce-Off 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hot Wheels games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hungry Hungry Hippos 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Kerplunk 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Magic 8 Ball 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Mastermind 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Othello 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Dice 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Twist 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Pictionary 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Rack-O 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scene It 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scrabble (ex-NA) 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Skip-Bo 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
UNO Minis 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.

Disney Princess 16

Property	Kind	Aspect	Licensor	Source
Aurora 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Belle 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Cinderella 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Princess 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Encanto 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Frozen 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jasmine 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Moana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mulan 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pocahontas 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Rapunzel 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Raya 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Snow White 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Little Mermaid 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tiana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wish 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Barbie 23

Property	Kind	Aspect	Licensor	Source
Barbie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Basics 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Career 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Chelsea 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Collector Silkstone 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Color Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Cutie Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dream Besties 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dreamhouse 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Extra 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Fashionistas 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Holiday 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Inspiring Women 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Ken 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Looks 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Made to Move 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Mini BarbieLand 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Movie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Pink Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Reproduction 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Rewind 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Signature 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Tribute Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Fisher-Price 24

Property	Kind	Aspect	Licensor	Source
Brilliant Basics 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
DC Super Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Junior 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nickelodeon 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
PAW Patrol Fisher-Price 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Power Wheels 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Sesame Street 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Slinky 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Thomas & Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
View-Master 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

MEGA 16

Property	Kind	Aspect	Licensor	Source
Charizard 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Eevee 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
MEGA 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Barbie 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Bloks 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Call of Duty 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Construx 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Destiny 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Game of Thrones 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Halo 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Hot Wheels 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Pokémon 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Mewtwo 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pikachu 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pokémon 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Snorlax 2020–…	Licensed	Construction	The Pokémon Company	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Monster High 10

Property	Kind	Aspect	Licensor	Source
Clawdeen Wolf 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Cleo de Nile 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Draculaura 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fearbook 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Frankie Stein 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lagoona Blue 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High Collector 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High G3 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skulltimate Secrets 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

UNO 9

Property	Kind	Aspect	Licensor	Source
DOS 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO All Wild 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Attack 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flex 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flip 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Iconic 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Master 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Showdown 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Enchantimals 3

Property	Kind	Aspect	Licensor	Source
Enchantimals 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals City Tails 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals Royal 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Masters of the Universe 9

Property	Kind	Aspect	Licensor	Source
He-Man 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Classics 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Origins 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masters of the Universe 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masterverse 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
New Eternia 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Revolution 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
She-Ra 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skeletor 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Matchbox 6

Property	Kind	Aspect	Licensor	Source
Matchbox 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Collectors 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Mainline 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Moving Parts 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Power Grabs 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Sky Busters 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Polly Pocket 3

Property	Kind	Aspect	Licensor	Source
Polly Pocket 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket Compact 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket World 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property	Kind	Aspect	Licensor	Source
Thomas & Friends 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

WWE 5

Property	Kind	Aspect	Licensor	Source
WWE 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Elite 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Ringside 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Superstars 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Ultimate Edition 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,379,546,000.00	audited
FY2023	net_sales	company	$5,441,219,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited