Mattel, Inc.

Disney Princess

Launches

Disney Princess

Licenses and properties

16 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

Disney Princess 16

Property	Kind	Aspect	Licensor	Source
Aurora 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Belle 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Cinderella 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Princess 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Encanto 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Frozen 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jasmine 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Moana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mulan 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Pocahontas 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Rapunzel 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Raya 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Snow White 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Little Mermaid 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tiana 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wish 1990–…	Licensed	Fashion / doll	Disney	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.