NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

159

All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20

Mattel Collector / UCS

Nabi SE and American Girl tablets

C120313875 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Nabi SE and American Girl tablets

Mattel Fashion / dolls

Kaya'aton'my (Kaya) American Girl doll display

C130927751 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Kaya'aton'my (Kaya) American Girl doll display

Mattel Collector / UCS

Japanese American Girl on Suitcases Statue

C187019553 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Japanese American Girl on Suitcases Statue

Mattel Collector / UCS

Glorifying the American Girl lobby card

C59880787 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl lobby card

Mattel Collector / UCS

Glorifying the American Girl and Florenz Ziegfeld ad in Motion Picture News (March 6, 1926 to April 24, 1926) (page 639 crop)

C117679285 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl and Florenz Ziegfeld ad in Motion Picture News (March 6, 1926 to April 24, 1926) (page 639 crop)

Mattel Collector / UCS

Glorifying the American Girl (1929) - Title

C27527528 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - Title

Mattel Collector / UCS

Glorifying the American Girl (1929) - No Foolin' sheet music

C157459694 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - No Foolin' sheet music

Mattel Collector / UCS

Glorifying the American Girl (1929) - 1

C118602154 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - 1

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502404)

C155657349 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502404)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502403)

C155657344 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502403)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502402)

C155657340 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502402)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502401)

C155657336 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502401)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502400)

C155657329 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502400)

Mattel Collector / UCS

An American girl in London (1891) (14802616953)

C43400808 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14802616953)

Mattel Collector / UCS

An American girl in London (1891) (14782811075)

C43651449 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14782811075)

Mattel Collector / UCS

An American girl in London (1891) (14782420142)

C43395279 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14782420142)

Mattel Collector / UCS

An American girl in London (1891) (14780435974)

C44037222 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14780435974)

Mattel Collector / UCS

An American girl in London (1891) (14780396384)

C43402453 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14780396384)

Mattel Collector / UCS

An American girl in London (1891) (14779660401)

C43645505 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14779660401)

Mattel Collector / UCS

An American girl in London (1891) (14596118209)

C44222820 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596118209)

Mattel Collector / UCS

An American girl in London (1891) (14596116918)

C43397013 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596116918)

Mattel Collector / UCS

An American girl in London (1891) (14596114619)

C43385250 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596114619)

Mattel Collector / UCS

An American girl in London (1891) (14596093010)

C43614907 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596093010)

Mattel Collector / UCS

American Girl storefront NYC

C174440641 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American Girl storefront NYC

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Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

American Girl 26

Property	Kind	Aspect	Licensor	Source
Addy Walker 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
American Girl 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Bitty Baby 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Caroline Abbott 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Claudie Wells 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Courtney Moore 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Felicity Merriman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Girl of the Year 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Historical Characters 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Isabel and Nicki Hoffman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Josefina Montoya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Julie Albright 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kavi Sharma 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kaya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten Larson 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kit Kittredge 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lila Eliotti 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Maryellen Larkin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Melody Ellison 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Molly McIntire 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nanea Mitchell 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rebecca Rubin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Samantha Parkington 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Truly Me 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
WellieWishers 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Mattel Games 19

Property	Kind	Aspect	Licensor	Source
Apples to Apples 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Barbie games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Blokus 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Bounce-Off 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hot Wheels games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hungry Hungry Hippos 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Kerplunk 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Magic 8 Ball 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Mastermind 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Othello 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Dice 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Twist 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Pictionary 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Rack-O 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scene It 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scrabble (ex-NA) 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Skip-Bo 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
UNO Minis 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.

Barbie 23

Property	Kind	Aspect	Licensor	Source
Barbie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Basics 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Career 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Chelsea 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Collector Silkstone 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Color Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Cutie Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dream Besties 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dreamhouse 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Extra 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Fashionistas 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Holiday 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Inspiring Women 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Ken 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Looks 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Made to Move 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Mini BarbieLand 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Movie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Pink Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Reproduction 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Rewind 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Signature 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Tribute Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Fisher-Price 18

Property	Kind	Aspect	Licensor	Source
Brilliant Basics 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Power Wheels 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Slinky 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
View-Master 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Monster High 10

Property	Kind	Aspect	Licensor	Source
Clawdeen Wolf 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Cleo de Nile 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Draculaura 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fearbook 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Frankie Stein 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lagoona Blue 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High Collector 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High G3 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skulltimate Secrets 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

UNO 9

Property	Kind	Aspect	Licensor	Source
DOS 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO All Wild 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Attack 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flex 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flip 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Iconic 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Master 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Showdown 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Enchantimals 3

Property	Kind	Aspect	Licensor	Source
Enchantimals 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals City Tails 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals Royal 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Masters of the Universe 9

Property	Kind	Aspect	Licensor	Source
He-Man 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Classics 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Origins 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masters of the Universe 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masterverse 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
New Eternia 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Revolution 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
She-Ra 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skeletor 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Hot Wheels 14

Property	Kind	Aspect	Licensor	Source
Hot Wheels 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Boulevard 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Car Culture 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Elite 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Legends Tour 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Mainline 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Monster Trucks 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Premium 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RLC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Skate 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Super Treasure Hunt 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Team Transport 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Track Sets 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

MEGA 10

Property	Kind	Aspect	Licensor	Source
MEGA 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Barbie 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Bloks 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Call of Duty 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Construx 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Destiny 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Game of Thrones 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Halo 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Hot Wheels 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Pokémon 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Matchbox 6

Property	Kind	Aspect	Licensor	Source
Matchbox 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Collectors 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Mainline 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Moving Parts 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Power Grabs 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Sky Busters 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Polly Pocket 3

Property	Kind	Aspect	Licensor	Source
Polly Pocket 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket Compact 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket World 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property	Kind	Aspect	Licensor	Source
Thomas & Friends 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,379,546,000.00	audited
FY2023	net_sales	company	$5,441,219,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited