NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

159

All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20

Mattel Die-cast

Kid with Hot Wheels shirt

C155152419 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Kid with Hot Wheels shirt

Mattel Die-cast

Hot Wheels radio

C156261692 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels radio

Mattel Die-cast

Hot Wheels models

C191672996 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels models

Mattel Die-cast

Hot Wheels in shop

C155158403 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels in shop

Mattel Die-cast

Hot Wheels display at Safeway

C158634959 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels display at Safeway

Mattel Die-cast

Hot Wheels computer MAGFest 2023

C132016275 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels computer MAGFest 2023

Mattel Die-cast

Hot Wheels collection

C155158401 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels collection

Mattel Die-cast

Hot Wheels Twin Mill

C84541666 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Twin Mill

Mattel Die-cast

Hot Wheels Sheriff Patrol

C156244394 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Sheriff Patrol

Mattel Die-cast

Hot Wheels Real Life Bad to the Blade

C86145963 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Real Life Bad to the Blade

Mattel Die-cast

Hot Wheels Monster Trucks (54853849059)

C177267747 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Monster Trucks (54853849059)

Mattel Die-cast

Hot Wheels Modellauto

C2551467 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Modellauto

Mattel Die-cast

Hot Wheels Custom Camaro

C122145156 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels Custom Camaro

Mattel Die-cast

Hot Wheels (36819165595)

C101530513 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels (36819165595)

Mattel Die-cast

Hot Wheels (27483147249)

C87375148 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels (27483147249)

Mattel Die-cast

Home made Hot Wheels cake

C155152023 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Home made Hot Wheels cake

Mattel Die-cast

HOT WHEELS MONSTER TRUCKS LIVE GLOW-N-FIRE 01

C166677568 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. HOT WHEELS MONSTER TRUCKS LIVE GLOW-N-FIRE 01

Mattel Die-cast

HOT WHEELS MAINLINE 2013 - CHEVY CAMARO

C151673015 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. HOT WHEELS MAINLINE 2013 - CHEVY CAMARO

Mattel Die-cast

Dulces y juguetes hot wheels

C181304087 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Dulces y juguetes hot wheels

Mattel Die-cast

Chevrolet Camaro Hot Wheels Concept

C85193894 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Chevrolet Camaro Hot Wheels Concept

Mattel Die-cast

2018 Camaro Hot Wheels (2)

C68319118 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. 2018 Camaro Hot Wheels (2)

Mattel Die-cast

2013 Hot Wheels Special Edition Camaro

C108577606 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. 2013 Hot Wheels Special Edition Camaro

Mattel Die-cast

2013 Camaro Hot Wheels Special Edition

C86145959 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. 2013 Camaro Hot Wheels Special Edition

Mattel Die-cast

Hot Wheels SideWinder

Q1147556 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Hot Wheels SideWinder

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Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Fisher-Price 24

Property	Kind	Aspect	Licensor	Source
Brilliant Basics 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
DC Super Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Junior 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nickelodeon 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
PAW Patrol Fisher-Price 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Power Wheels 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Sesame Street 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Slinky 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Thomas & Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
View-Master 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property	Kind	Aspect	Licensor	Source
Thomas & Friends 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,379,546,000.00	audited
FY2023	net_sales	company	$5,441,219,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited