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Companies chevron_right Mattel
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Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

159
All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20
American Girl The Falls Miami (41307531864)
Mattel Collector / UCS

American Girl The Falls Miami (41307531864)

C104515930 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American Girl The Falls Miami (41307531864)

African American Girl (MSA) (5788380283)
Mattel Collector / UCS

African American Girl (MSA) (5788380283)

C55005943 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. African American Girl (MSA) (5788380283)

Masters of the Universe Pyrkon 2026-1
Mattel Collector / UCS

Masters of the Universe Pyrkon 2026-1

C194329280 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Masters of the Universe Pyrkon 2026-1

Masters of the Universe (R. Deacon, 2005)
Mattel Collector / UCS

Masters of the Universe (R. Deacon, 2005)

C53744278 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Masters of the Universe (R. Deacon, 2005)

He-Man and the Masters of the Universe
Mattel Collector / UCS

He-Man and the Masters of the Universe

C40424104 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. He-Man and the Masters of the Universe

Masters of The Universe #1
Mattel Collector / UCS

Masters of The Universe #1

Q30303017 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Masters of The Universe #1

NärCon 2026 - Monster High cheerleaders
Mattel Collector / UCS

NärCon 2026 - Monster High cheerleaders

C196316629 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. NärCon 2026 - Monster High cheerleaders

Monster High Generations Chart V2
Mattel Collector / UCS

Monster High Generations Chart V2

C177519045 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Monster High Generations Chart V2

Monster High Generations Chart
Mattel Collector / UCS

Monster High Generations Chart

C169196760 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Monster High Generations Chart

The Hot Wheels fleet
Mattel Die-cast

The Hot Wheels fleet

C156261259 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. The Hot Wheels fleet

Tesla Hot Wheels and Matchbox cars
Mattel Die-cast

Tesla Hot Wheels and Matchbox cars

C156261508 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Tesla Hot Wheels and Matchbox cars

Team Hot Wheels Firestorm (51959957137)
Mattel Die-cast

Team Hot Wheels Firestorm (51959957137)

C130337254 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm (51959957137)

Rare Hot Wheels van
Mattel Die-cast

Rare Hot Wheels van

C156261775 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Rare Hot Wheels van

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Fisher-Price 24

Property Kind Aspect Licensor Source
Brilliant Basics
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
DC Super Friends
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Junior
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Fisher-Price
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nickelodeon
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
PAW Patrol Fisher-Price
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Power Wheels
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Sesame Street
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Slinky
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Thomas & Friends
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
View-Master
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property Kind Aspect Licensor Source
Thomas & Friends
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

Web IR

Observations

PeriodMetricDimensionValueQuality
FY2025 net_sales company $5,347,623,000.00 audited
FY2024 gross_billings brand Barbie $1,350,000,000.00 reported
FY2024 gross_billings brand Hot Wheels $1,580,000,000.00 reported
FY2024 net_sales company $5,379,546,000.00 audited
FY2023 net_sales company $5,441,219,000.00 audited
FY2022 net_sales company $5,434,687,000.00 audited
FY2021 net_sales company $5,457,741,000.00 audited
FY2020 net_sales company $4,588,433,000.00 audited
FY2019 net_sales company $4,504,571,000.00 audited
FY2018 net_sales company $4,514,810,000.00 audited
FY2017 net_sales company $4,881,493,000.00 audited
FY2016 net_sales company $5,456,650,000.00 audited
FY2015 net_sales company $5,702,613,000.00 audited
FY2014 net_sales company $6,023,819,000.00 audited
FY2013 net_sales company $6,484,892,000.00 audited
FY2012 net_sales company $6,420,881,000.00 audited
FY2011 net_sales company $6,266,037,000.00 audited
FY2010 net_sales company $5,856,195,000.00 audited
FY2009 net_sales company $5,430,846,000.00 audited
FY2008 net_sales company $5,918,002,000.00 audited
FY2007 net_sales company $5,970,090,000.00 audited
FY2006 net_sales company $5,650,156,000.00 audited
FY2005 net_sales company $5,179,016,000.00 audited
FY2004 net_sales company $5,102,786,000.00 audited
FY2003 net_sales company $4,960,100,000.00 audited
FY2002 net_sales company $4,885,340,000.00 audited
FY2001 net_sales company $4,687,924,000.00 audited
FY2000 net_sales company $4,565,489,000.00 audited