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Companies chevron_right Mattel
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Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

159
All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20
Nabi SE and American Girl tablets
Mattel Collector / UCS

Nabi SE and American Girl tablets

C120313875 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Nabi SE and American Girl tablets

Japanese American Girl on Suitcases Statue
Mattel Collector / UCS

Japanese American Girl on Suitcases Statue

C187019553 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Japanese American Girl on Suitcases Statue

Glorifying the American Girl lobby card
Mattel Collector / UCS

Glorifying the American Girl lobby card

C59880787 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl lobby card

Glorifying the American Girl (1929) - 1
Mattel Collector / UCS

Glorifying the American Girl (1929) - 1

C118602154 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - 1

American Girl storefront NYC
Mattel Collector / UCS

American Girl storefront NYC

C174440641 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American Girl storefront NYC

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Fisher-Price 24

Property Kind Aspect Licensor Source
Brilliant Basics
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
DC Super Friends
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Junior
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Fisher-Price
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nickelodeon
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
PAW Patrol Fisher-Price
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Power Wheels
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Sesame Street
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Slinky
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Thomas & Friends
2012–…
 Licensed Preschool — encyclopedia
Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
View-Master
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price
1930–…
 Owned Preschool Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property Kind Aspect Licensor Source
Thomas & Friends
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway
2011–…
 Acquired Preschool HIT Entertainment / Mattel 10-k
HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

Web IR

Observations

PeriodMetricDimensionValueQuality
FY2025 net_sales company $5,347,623,000.00 audited
FY2024 gross_billings brand Barbie $1,350,000,000.00 reported
FY2024 gross_billings brand Hot Wheels $1,580,000,000.00 reported
FY2024 net_sales company $5,379,546,000.00 audited
FY2023 net_sales company $5,441,219,000.00 audited
FY2022 net_sales company $5,434,687,000.00 audited
FY2021 net_sales company $5,457,741,000.00 audited
FY2020 net_sales company $4,588,433,000.00 audited
FY2019 net_sales company $4,504,571,000.00 audited
FY2018 net_sales company $4,514,810,000.00 audited
FY2017 net_sales company $4,881,493,000.00 audited
FY2016 net_sales company $5,456,650,000.00 audited
FY2015 net_sales company $5,702,613,000.00 audited
FY2014 net_sales company $6,023,819,000.00 audited
FY2013 net_sales company $6,484,892,000.00 audited
FY2012 net_sales company $6,420,881,000.00 audited
FY2011 net_sales company $6,266,037,000.00 audited
FY2010 net_sales company $5,856,195,000.00 audited
FY2009 net_sales company $5,430,846,000.00 audited
FY2008 net_sales company $5,918,002,000.00 audited
FY2007 net_sales company $5,970,090,000.00 audited
FY2006 net_sales company $5,650,156,000.00 audited
FY2005 net_sales company $5,179,016,000.00 audited
FY2004 net_sales company $5,102,786,000.00 audited
FY2003 net_sales company $4,960,100,000.00 audited
FY2002 net_sales company $4,885,340,000.00 audited
FY2001 net_sales company $4,687,924,000.00 audited
FY2000 net_sales company $4,565,489,000.00 audited