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Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

159

All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20

Mattel Collector / UCS

Nabi SE and American Girl tablets

C120313875 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Nabi SE and American Girl tablets

Mattel Fashion / dolls

Kaya'aton'my (Kaya) American Girl doll display

C130927751 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Kaya'aton'my (Kaya) American Girl doll display

Mattel Collector / UCS

Japanese American Girl on Suitcases Statue

C187019553 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Japanese American Girl on Suitcases Statue

Mattel Collector / UCS

Glorifying the American Girl lobby card

C59880787 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl lobby card

Mattel Collector / UCS

Glorifying the American Girl and Florenz Ziegfeld ad in Motion Picture News (March 6, 1926 to April 24, 1926) (page 639 crop)

C117679285 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl and Florenz Ziegfeld ad in Motion Picture News (March 6, 1926 to April 24, 1926) (page 639 crop)

Mattel Collector / UCS

Glorifying the American Girl (1929) - Title

C27527528 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - Title

Mattel Collector / UCS

Glorifying the American Girl (1929) - No Foolin' sheet music

C157459694 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - No Foolin' sheet music

Mattel Collector / UCS

Glorifying the American Girl (1929) - 1

C118602154 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Glorifying the American Girl (1929) - 1

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502404)

C155657349 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502404)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502403)

C155657344 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502403)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502402)

C155657340 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502402)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502401)

C155657336 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502401)

Mattel Collector / UCS

English and American Girl Guides at Ellesmere (1502400)

C155657329 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. English and American Girl Guides at Ellesmere (1502400)

Mattel Collector / UCS

An American girl in London (1891) (14802616953)

C43400808 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14802616953)

Mattel Collector / UCS

An American girl in London (1891) (14782811075)

C43651449 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14782811075)

Mattel Collector / UCS

An American girl in London (1891) (14782420142)

C43395279 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14782420142)

Mattel Collector / UCS

An American girl in London (1891) (14780435974)

C44037222 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14780435974)

Mattel Collector / UCS

An American girl in London (1891) (14780396384)

C43402453 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14780396384)

Mattel Collector / UCS

An American girl in London (1891) (14779660401)

C43645505 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14779660401)

Mattel Collector / UCS

An American girl in London (1891) (14596118209)

C44222820 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596118209)

Mattel Collector / UCS

An American girl in London (1891) (14596116918)

C43397013 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596116918)

Mattel Collector / UCS

An American girl in London (1891) (14596114619)

C43385250 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596114619)

Mattel Collector / UCS

An American girl in London (1891) (14596093010)

C43614907 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. An American girl in London (1891) (14596093010)

Mattel Collector / UCS

American Girl storefront NYC

C174440641 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American Girl storefront NYC

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Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Mattel Games 19

Property	Kind	Aspect	Licensor	Source
Apples to Apples 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Barbie games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Blokus 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Bounce-Off 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hot Wheels games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hungry Hungry Hippos 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Kerplunk 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Magic 8 Ball 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Mastermind 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Othello 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Dice 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Twist 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Pictionary 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Rack-O 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scene It 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scrabble (ex-NA) 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Skip-Bo 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
UNO Minis 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.

UNO 9

Property	Kind	Aspect	Licensor	Source
DOS 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO All Wild 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Attack 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flex 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flip 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Iconic 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Master 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Showdown 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,379,546,000.00	audited
FY2023	net_sales	company	$5,441,219,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited