NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Franchises

159

All American Girl · 34 Barbie · 16 Enchantimals · 1 Fisher-Price · 6 Hot Wheels · 31 Masters of the Universe · 9 Matchbox · 37 Monster High · 5 Other · 20

Mattel Collector / UCS

American Girl The Falls Miami (41307531864)

C104515930 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American Girl The Falls Miami (41307531864)

Mattel Fashion / dolls

American Girl Place (Doll Store) (4148534057)

C66003770 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American Girl Place (Doll Store) (4148534057)

Mattel Collector / UCS

Afro american girl close up with baby loggerhead turtle

C22070847 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Afro american girl close up with baby loggerhead turtle

Mattel Collector / UCS

African American girl by unknown photographer, ca. 1899

C11163782 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. African American girl by unknown photographer, ca. 1899

Mattel Collector / UCS

African American Girl (MSA) (5788380283)

C55005943 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. African American Girl (MSA) (5788380283)

Mattel Collector / UCS

Outside shoot for Masters of the Universe movie

C160766526 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Outside shoot for Masters of the Universe movie

Mattel Collector / UCS

Oklahoma police car in Borehamwood for Masters of the Universe movie

C160766529 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Oklahoma police car in Borehamwood for Masters of the Universe movie

Mattel Collector / UCS

NYCC 2016 - Masters of the Universe (30165321681)

C52225300 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. NYCC 2016 - Masters of the Universe (30165321681)

Mattel Collector / UCS

Masters of the Universe Pyrkon 2026-1

C194329280 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Masters of the Universe Pyrkon 2026-1

Mattel Collector / UCS

Masters of the Universe (R. Deacon, 2005)

C53744278 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Masters of the Universe (R. Deacon, 2005)

Mattel Collector / UCS

He-Man and the Masters of the Universe

C40424104 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. He-Man and the Masters of the Universe

Mattel Collector / UCS

Dragon Con 2014 - Masters of the Universe (15448494297)

C42384043 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Dragon Con 2014 - Masters of the Universe (15448494297)

Mattel Collector / UCS

American fire hydrant in Borehamwood for Masters of the Universe movie

C160766527 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. American fire hydrant in Borehamwood for Masters of the Universe movie

Mattel Collector / UCS

Masters of The Universe #1

Q30303017 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Masters of The Universe #1

Mattel Collector / UCS

Pink zebra print Monster high head band I had made for my daughter Ariel for her b-day party

C184851156 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Pink zebra print Monster high head band I had made for my daughter Ariel for her b-day party

Mattel Collector / UCS

NärCon 2026 - Monster High cheerleaders

C196316629 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. NärCon 2026 - Monster High cheerleaders

Mattel Collector / UCS

Monster High Generations Chart V2

C177519045 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Monster High Generations Chart V2

Mattel Collector / UCS

Monster High Generations Chart

C169196760 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Monster High Generations Chart

Mattel Die-cast

The Hot Wheels fleet

C156261259 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. The Hot Wheels fleet

Mattel Die-cast

Tesla Hot Wheels and Matchbox cars

C156261508 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Tesla Hot Wheels and Matchbox cars

Mattel Die-cast

Team Hot Wheels Firestorm Monster Truck 2018 Blue Side

C84338128 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm Monster Truck 2018 Blue Side

Mattel Die-cast

Team Hot Wheels Firestorm (51959957137)

C130337254 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Team Hot Wheels Firestorm (51959957137)

Mattel Die-cast

Rare Hot Wheels van

C156261775 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Rare Hot Wheels van

Mattel Die-cast

Miniatura Hot Wheels Buick GSX em ambiente externo

C170474956 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Miniatura Hot Wheels Buick GSX em ambiente externo

‹ 1 2 3 4 5 6 7 ›

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Hot Wheels 119

Property	Kind	Aspect	Licensor	Source
Acura 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alfa Romeo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Alpine F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aquaman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Aston Martin 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Aston Martin F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Audi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Avengers 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
BMW 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Back to the Future 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Batmobile 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bentley 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Black Panther 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Bugatti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Buick 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Cadillac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Captain America 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chevrolet 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Chrysler 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Citroën 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Darth Vader 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Deadpool 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Mickey 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Doctor Strange 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Dodge 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fast & Furious 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Ferrari 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Fiat 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ford 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Formula 1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Forza Horizon 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
GMC 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Genesis 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ghostbusters 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Gran Turismo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Guardians of the Galaxy 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Haas F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Halo 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Harley Quinn 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Honda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Hot Wheels 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Boulevard 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Car Culture 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Elite 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Legends Tour 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Mainline 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Monster Trucks 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Premium 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RLC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Skate 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Super Treasure Hunt 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Team Transport 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Track Sets 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hulk 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hyundai 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Indy 500 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Infiniti 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Iron Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jaguar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Jeep 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Joker 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Justice League 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Kia 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Kick Sauber 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Knight Rider 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Koenigsegg 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lamborghini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Land Rover 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lexus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lincoln 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Lotus 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Marvel 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Maserati 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mazda 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
McLaren F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-AMG Petronas 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mercedes-Benz 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Millennium Falcon 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Mini 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Mitsubishi 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
NASCAR 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Nissan 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pagani 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Peugeot 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pixar Cars 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Polestar 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Pontiac 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Porsche 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Ram 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Red Bull Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Renault 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rivian 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Rolls-Royce 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Saab 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Scuderia Ferrari F1 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Spider-Man 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Star Wars 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Subaru 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Superman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Suzuki 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Teenage Mutant Ninja Turtles 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Tesla 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
The A-Team 2013–…	Licensed	Die-cast	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Flash 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
The Mandalorian 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Thor 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Toyota 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Transformers 2000–…	Licensed	Die-cast	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Volkswagen 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Volvo 1968–…	Licensed	Die-cast	—	10-k Automaker trademark licensed onto Hot Wheels die-cast. Not a 10-K sales split.
Williams Racing 2024–…	Licensed	Die-cast	Formula One	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wolverine 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Wonder Woman 1990–…	Licensed	Die-cast	Warner Bros. Discovery / DC	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Men 2000–…	Licensed	Die-cast	Disney / Marvel	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
X-Wing 2010–…	Licensed	Die-cast	Disney / Lucasfilm	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Matchbox 6

Property	Kind	Aspect	Licensor	Source
Matchbox 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Collectors 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Mainline 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Moving Parts 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Power Grabs 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Sky Busters 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,379,546,000.00	audited
FY2023	net_sales	company	$5,441,219,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited