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Mattel, Inc.
Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.
Franchises
All
American Girl · 34
Barbie · 16
Enchantimals · 1
Fisher-Price · 6
Hot Wheels · 31
Masters of the Universe · 9
Matchbox · 37
Monster High · 5
Other · 20
Mattel
Die-cast
Mattel
Die-cast
Matchbox Jaguar police car
Mattel
Die-cast
Matchbox Ford Zodiac
Mattel
Die-cast
Matchbox Cars Maserati Bora 1972
Mattel
Die-cast
Matchbox Cars Boss Mustang 1972
Mattel
Die-cast
Matchbox Cars
Mattel
Die-cast
Matchbox Cadillac Ambulance by Lesney No. 54
Mattel
Die-cast
Matchbox 2023 mainline series - 1970 Ford Ranchero - 53115868503
Mattel
Die-cast
Matchbox - Volkswagen Microbus (6105751814)
Mattel
Die-cast
Matchbox - Rolls Royce Silver Shadow Coupe
Mattel
Die-cast
Matchbox - Jaguar E-Type Coupe 1961
Mattel
Die-cast
Matchbox - Ford AU Falcon (6044211878)
Mattel
Die-cast
Matchbox - Fiat 1500 (6051472137)
Mattel
Die-cast
Matchbox - 1968 Ford Cortina MkII (371153214)
Mattel
Die-cast
Matchbox-2006-StarsOfCars
Mattel
Die-cast
Lesney Matchbox - Ford Zodiac MKIV (6078746793)
Mattel
Die-cast
Impreza WRX matchbox car in Struga, Macedonia (2556273368)
Mattel
Die-cast
Ford Transit - Matchbox - Flickr - dave 7
Mattel
Die-cast
A toy Land Rover 90 by Matchbox 01
Mattel
Die-cast
2002 Matchbox VW Beetle Taxi left
Mattel
Collector / UCS
Young Japanese American Girl Statue
Mattel
Collector / UCS
Seven weeks in Hawaii, by an American girl (1917) (14776484962)
Mattel
Collector / UCS
Seven weeks in Hawaii, by an American girl (1917) (14773622821)
Mattel
Fashion / dolls
Samantha Parkington American Girl doll on display
Licenses and properties
Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.
All
Owned
Licensed
Figure · 19
Construction · 16
Die-cast · 125
Fashion / doll · 81
Game · 28
Preschool · 28
MEGA
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Charizard | Licensed | Construction | The Pokémon Company | encyclopedia |
| Eevee | Licensed | Construction | The Pokémon Company | encyclopedia |
| MEGA | Owned | Construction | Mattel | 10-k |
| MEGA Barbie | Owned | Construction | Mattel | 10-k |
| MEGA Bloks | Owned | Construction | Mattel | 10-k |
| MEGA Call of Duty | Owned | Construction | Mattel | 10-k |
| MEGA Construx | Owned | Construction | Mattel | 10-k |
| MEGA Destiny | Owned | Construction | Mattel | 10-k |
| MEGA Game of Thrones | Owned | Construction | Mattel | 10-k |
| MEGA Halo | Owned | Construction | Mattel | 10-k |
| MEGA Hot Wheels | Owned | Construction | Mattel | 10-k |
| MEGA Pokémon | Owned | Construction | Mattel | 10-k |
| Mewtwo | Licensed | Construction | The Pokémon Company | encyclopedia |
| Pikachu | Licensed | Construction | The Pokémon Company | encyclopedia |
| Pokémon | Licensed | Construction | The Pokémon Company | encyclopedia |
| Snorlax | Licensed | Construction | The Pokémon Company | encyclopedia |
Observations
| Period | Metric | Dimension | Value | Quality |
|---|---|---|---|---|
| FY2025 | net_sales | company | $5,347,623,000.00 | audited |
| FY2024 | gross_billings | brand Barbie | $1,350,000,000.00 | reported |
| FY2024 | gross_billings | brand Hot Wheels | $1,580,000,000.00 | reported |
| FY2024 | net_sales | company | $5,379,546,000.00 | audited |
| FY2023 | net_sales | company | $5,441,219,000.00 | audited |
| FY2022 | net_sales | company | $5,434,687,000.00 | audited |
| FY2021 | net_sales | company | $5,457,741,000.00 | audited |
| FY2020 | net_sales | company | $4,588,433,000.00 | audited |
| FY2019 | net_sales | company | $4,504,571,000.00 | audited |
| FY2018 | net_sales | company | $4,514,810,000.00 | audited |
| FY2017 | net_sales | company | $4,881,493,000.00 | audited |
| FY2016 | net_sales | company | $5,456,650,000.00 | audited |
| FY2015 | net_sales | company | $5,702,613,000.00 | audited |
| FY2014 | net_sales | company | $6,023,819,000.00 | audited |
| FY2013 | net_sales | company | $6,484,892,000.00 | audited |
| FY2012 | net_sales | company | $6,420,881,000.00 | audited |
| FY2011 | net_sales | company | $6,266,037,000.00 | audited |
| FY2010 | net_sales | company | $5,856,195,000.00 | audited |
| FY2009 | net_sales | company | $5,430,846,000.00 | audited |
| FY2008 | net_sales | company | $5,918,002,000.00 | audited |
| FY2007 | net_sales | company | $5,970,090,000.00 | audited |
| FY2006 | net_sales | company | $5,650,156,000.00 | audited |
| FY2005 | net_sales | company | $5,179,016,000.00 | audited |
| FY2004 | net_sales | company | $5,102,786,000.00 | audited |
| FY2003 | net_sales | company | $4,960,100,000.00 | audited |
| FY2002 | net_sales | company | $4,885,340,000.00 | audited |
| FY2001 | net_sales | company | $4,687,924,000.00 | audited |
| FY2000 | net_sales | company | $4,565,489,000.00 | audited |