NASDAQ HAS Quarterly

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Brands and lines

13 Lines

All Baby Alive · 1 Furby · 1 G.I. Joe · 1 Hasbro Gaming · 1 Marvel · 1 Monopoly · 1 My Little Pony · 1 NERF · 1 Peppa Pig · 1 Play-Doh · 1 Star Wars · 1 Transformers · 1 Wizards of the Coast · 1

Baby Alive

Baby dolls. Hasbro.

Baby Alive · 1973–…

Furby

Electronic pet. Hasbro original.

Furby · 1998–…

G.I. Joe

Classified Series and classicist lines. Hasbro-owned.

G.I. Joe Classified · 2020–…

Hasbro Gaming

Hasbro board games: Clue, Risk, Jenga, Connect 4.

Hasbro Classic Games · 1960–…

Marvel

Marvel Legends and licensed figures. Disney / Marvel; Hasbro is master toy.

Marvel Legends · 2002–…

Monopoly

Hasbro Gaming’s global board game.

Monopoly · 1935–…

My Little Pony

Ponies, media and collector. Hasbro original.

My Little Pony G5 · 2021–…

NERF

Blasters and darts. Core Hasbro Consumer Products line.

NERF Elite · 2012–…

Peppa Pig

Licensed preschool. Hasbro is master toy in several markets.

Peppa Pig · 2019–…

Play-Doh

Modeling compound. Hasbro preschool brand.

Play-Doh · 1956–…

Star Wars

The Black Series and Vintage Collection. Lucasfilm / Disney license.

Star Wars The Black Series · 2013–…

Transformers

Hasbro x Takara Tomy. Studio Series, Generations and media.

Studio Series · 2018–…

Wizards of the Coast

Magic: The Gathering and Dungeons & Dragons. Wizards & Digital Gaming segment in the 10-K.

Magic: The Gathering · 1993–…

Licenses and properties

183 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 83 Fashion / doll · 7 Game · 84 Preschool · 9

Transformers 19

Property	Kind	Aspect	Licensor	Source
Age of the Primes 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
BotBots 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Bumblebee 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Cyberverse 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
EarthSpark 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Generations 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Kingdom 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Legacy 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
MP 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Masterpiece 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Megatron 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Optimus Prime 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Rescue Bots 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Rise of the Beasts 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Siege 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Studio Series 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Titan Class 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Transformers 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
War for Cybertron 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Star Wars 13

Property	Kind	Aspect	Licensor	Source
Ahsoka 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Andor 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Droids 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Jedi 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Sith 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Star Wars 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
The Acolyte 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
The Black Series 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
The Clone Wars 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
The Mandalorian 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
The Retro Collection 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Vehicles 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Vintage Collection 2015–…	Licensed	Figure	Disney / Lucasfilm	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Marvel 20

Property	Kind	Aspect	Licensor	Source
Avengers 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Black Panther 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Captain America 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Deadpool 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Doctor Strange 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Fantastic Four 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Guardians of the Galaxy 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Hulk 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Iron Man 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Marvel 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Marvel Legends 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Ms. Marvel 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Spider-Man 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Spider-Verse 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Thor 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Venom 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
What If...? 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Wolverine 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
X-Men 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
X-Men '97 2018–…	Licensed	Figure	Disney / Marvel	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Hasbro Entertainment licenses 13

Property	Kind	Aspect	Licensor	Source
Baby Alive 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Dungeons & Dragons figures 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Fortnite 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
FurReal 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Furby 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Ghostbusters 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Indiana Jones 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Monopoly licensed editions 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
PJ Masks 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Peppa Pig 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Play-Doh licensed sets 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Power Rangers 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Transformers EarthSpark 2010–…	Licensed	Figure	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Peppa Pig 1

Property	Kind	Aspect	Licensor	Source
Peppa Pig 2019–…	Licensed	Preschool	Hasbro / eOne	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Wizards of the Coast 15

Property	Kind	Aspect	Licensor	Source
Secret Lair x Fortnite 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Secret Lair x Street Fighter 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Assassin's Creed 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Avatar The Last Airbender 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Doctor Who 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Dungeons & Dragons 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Fallout 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Final Fantasy 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Jurassic World 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Marvel Super Heroes 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Street Fighter 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond The Lord of the Rings 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond The Walking Dead 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Transformers 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Warhammer 40,000 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$4,701,300,000.00	audited
FY2024	net_sales	company	$4,140,000,000.00	audited
FY2024	segment_revenue	segment Consumer Products	$2,540,000,000.00	audited
FY2024	segment_revenue	segment Entertainment	$80,000,000.00	audited
FY2024	segment_revenue	segment Wizards & Digital Gaming	$1,510,000,000.00	audited
FY2023	net_sales	company	$5,003,300,000.00	audited
FY2022	net_sales	company	$5,856,700,000.00	audited
FY2021	net_sales	company	$6,420,400,000.00	audited
FY2020	net_sales	company	$5,465,400,000.00	audited
FY2019	net_sales	company	$4,720,200,000.00	audited
FY2018	net_sales	company	$4,579,646,000.00	audited
FY2017	net_sales	company	$5,209,782,000.00	audited
FY2016	net_sales	company	$5,019,822,000.00	audited
FY2015	net_sales	company	$4,447,509,000.00	audited
FY2014	net_sales	company	$4,277,207,000.00	audited
FY2013	net_sales	company	$4,082,157,000.00	audited
FY2012	net_sales	company	$4,088,983,000.00	audited
FY2011	net_sales	company	$4,285,589,000.00	audited
FY2010	net_sales	company	$4,002,161,000.00	audited
FY2009	net_sales	company	$4,067,947,000.00	audited
FY2008	net_sales	company	$4,021,520,000.00	audited
FY2007	net_sales	company	$3,837,557,000.00	audited
FY2006	net_sales	company	$3,151,481,000.00	audited
FY2005	net_sales	company	$3,087,627,000.00	audited
FY2004	net_sales	company	$2,997,510,000.00	audited
FY2003	net_sales	company	$3,138,657,000.00	audited
FY2002	net_sales	company	$2,816,230,000.00	audited
FY2001	net_sales	company	$2,856,339,000.00	audited
FY2000	net_sales	company	$3,787,215,000.00	audited