NASDAQ HAS Quarterly

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Brands and lines

13 Lines

All Baby Alive · 1 Furby · 1 G.I. Joe · 1 Hasbro Gaming · 1 Marvel · 1 Monopoly · 1 My Little Pony · 1 NERF · 1 Peppa Pig · 1 Play-Doh · 1 Star Wars · 1 Transformers · 1 Wizards of the Coast · 1

Baby Alive

Baby dolls. Hasbro.

Baby Alive · 1973–…

Furby

Electronic pet. Hasbro original.

Furby · 1998–…

G.I. Joe

Classified Series and classicist lines. Hasbro-owned.

G.I. Joe Classified · 2020–…

Hasbro Gaming

Hasbro board games: Clue, Risk, Jenga, Connect 4.

Hasbro Classic Games · 1960–…

Marvel

Marvel Legends and licensed figures. Disney / Marvel; Hasbro is master toy.

Marvel Legends · 2002–…

Monopoly

Hasbro Gaming’s global board game.

Monopoly · 1935–…

My Little Pony

Ponies, media and collector. Hasbro original.

My Little Pony G5 · 2021–…

NERF

Blasters and darts. Core Hasbro Consumer Products line.

NERF Elite · 2012–…

Peppa Pig

Licensed preschool. Hasbro is master toy in several markets.

Peppa Pig · 2019–…

Play-Doh

Modeling compound. Hasbro preschool brand.

Play-Doh · 1956–…

Star Wars

The Black Series and Vintage Collection. Lucasfilm / Disney license.

Star Wars The Black Series · 2013–…

Transformers

Hasbro x Takara Tomy. Studio Series, Generations and media.

Studio Series · 2018–…

Wizards of the Coast

Magic: The Gathering and Dungeons & Dragons. Wizards & Digital Gaming segment in the 10-K.

Magic: The Gathering · 1993–…

Licenses and properties

183 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 83 Fashion / doll · 7 Game · 84 Preschool · 9

Baby Alive 1

Property	Kind	Aspect	Licensor	Source
Baby Alive 1973–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Furby 3

Property	Kind	Aspect	Licensor	Source
Furby 1998–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Furby 2023 1998–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Furby Connect 1998–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Peppa Pig 1

Property	Kind	Aspect	Licensor	Source
Peppa Pig 2019–…	Licensed	Preschool	Hasbro / eOne	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Play-Doh 4

Property	Kind	Aspect	Licensor	Source
Play-Doh 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh Builder 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh Kitchen 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh Wild 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$4,701,300,000.00	audited
FY2024	net_sales	company	$4,140,000,000.00	audited
FY2024	segment_revenue	segment Consumer Products	$2,540,000,000.00	audited
FY2024	segment_revenue	segment Entertainment	$80,000,000.00	audited
FY2024	segment_revenue	segment Wizards & Digital Gaming	$1,510,000,000.00	audited
FY2023	net_sales	company	$5,003,300,000.00	audited
FY2022	net_sales	company	$5,856,700,000.00	audited
FY2021	net_sales	company	$6,420,400,000.00	audited
FY2020	net_sales	company	$5,465,400,000.00	audited
FY2019	net_sales	company	$4,720,200,000.00	audited
FY2018	net_sales	company	$4,579,646,000.00	audited
FY2017	net_sales	company	$5,209,782,000.00	audited
FY2016	net_sales	company	$5,019,822,000.00	audited
FY2015	net_sales	company	$4,447,509,000.00	audited
FY2014	net_sales	company	$4,277,207,000.00	audited
FY2013	net_sales	company	$4,082,157,000.00	audited
FY2012	net_sales	company	$4,088,983,000.00	audited
FY2011	net_sales	company	$4,285,589,000.00	audited
FY2010	net_sales	company	$4,002,161,000.00	audited
FY2009	net_sales	company	$4,067,947,000.00	audited
FY2008	net_sales	company	$4,021,520,000.00	audited
FY2007	net_sales	company	$3,837,557,000.00	audited
FY2006	net_sales	company	$3,151,481,000.00	audited
FY2005	net_sales	company	$3,087,627,000.00	audited
FY2004	net_sales	company	$2,997,510,000.00	audited
FY2003	net_sales	company	$3,138,657,000.00	audited
FY2002	net_sales	company	$2,816,230,000.00	audited
FY2001	net_sales	company	$2,856,339,000.00	audited
FY2000	net_sales	company	$3,787,215,000.00	audited