Hasbro
Collector / UCS
Play-Doh
Modeling compound. Hasbro preschool brand.
Launches
Licenses and properties
Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.
Play-Doh
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Play-Doh | Owned | Preschool | Hasbro | 10-k |
| Play-Doh Builder | Owned | Preschool | Hasbro | 10-k |
| Play-Doh Kitchen | Owned | Preschool | Hasbro | 10-k |
| Play-Doh Wild | Owned | Preschool | Hasbro | 10-k |
Catalog
Recent activity
Hasbro Ages Up With Play-Doh For Grown-Ups 07/13/2026 - MediaPost
Hasbro launches first Play-Doh line designed for adults - MLive.com
Play-Doh Goes Grown Up with Hasbro’s New Blooms by Play-Doh Collection - The Pop Insider
Hasbro launches Play-Doh for adults - ABC News - Breaking News, Latest News and Videos
Hasbro Launches Blooms by Play-Doh - The Toy Book
Hasbro launches floral Play-doh for adults seeking hands-on hobbies and nostalgia - NBC News
Exclusive | Hasbro’s ‘Aging Up’ Strategy Continues With a Reattempt at Adult Play-Doh - WSJ
Hasbro takes another shot at introducing Play-Doh for adults - Yahoo Finance
Hasbro Introduces Blooms by Play-Doh , A New Creative Experience Designed for Adults - Business Wire
Hasbro debuts Play-Doh for adults - Retail Dive
Škoda Auto teams up with Hasbro’s PLAY-DOH brand - Škoda Storyboard