Hasbro, Inc.

Baby Alive

Launches

Baby Alive

1 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

Property	Kind	Aspect	Licensor	Source
Baby Alive 1973–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.