Marvel
Marvel
Marvel Legends and licensed figures. Disney / Marvel; Hasbro is master toy.
Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.
Marvel Legends and licensed figures. Disney / Marvel; Hasbro is master toy.
Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Avengers | Licensed | Figure | Disney / Marvel | 10-k |
| Black Panther | Licensed | Figure | Disney / Marvel | 10-k |
| Captain America | Licensed | Figure | Disney / Marvel | 10-k |
| Deadpool | Licensed | Figure | Disney / Marvel | 10-k |
| Doctor Strange | Licensed | Figure | Disney / Marvel | 10-k |
| Fantastic Four | Licensed | Figure | Disney / Marvel | 10-k |
| Guardians of the Galaxy | Licensed | Figure | Disney / Marvel | 10-k |
| Hulk | Licensed | Figure | Disney / Marvel | 10-k |
| Iron Man | Licensed | Figure | Disney / Marvel | 10-k |
| Marvel | Licensed | Figure | Disney / Marvel | 10-k |
| Marvel Legends | Licensed | Figure | Disney / Marvel | 10-k |
| Ms. Marvel | Licensed | Figure | Disney / Marvel | 10-k |
| Spider-Man | Licensed | Figure | Disney / Marvel | 10-k |
| Spider-Verse | Licensed | Figure | Disney / Marvel | 10-k |
| Thor | Licensed | Figure | Disney / Marvel | 10-k |
| Venom | Licensed | Figure | Disney / Marvel | 10-k |
| What If...? | Licensed | Figure | Disney / Marvel | 10-k |
| Wolverine | Licensed | Figure | Disney / Marvel | 10-k |
| X-Men | Licensed | Figure | Disney / Marvel | 10-k |
| X-Men '97 | Licensed | Figure | Disney / Marvel | 10-k |
| Period | Metric | Dimension | Value | Quality |
|---|---|---|---|---|
| FY2025 | net_sales | company | $4,701,300,000.00 | audited |
| FY2024 | net_sales | company | $4,140,000,000.00 | audited |
| FY2024 | segment_revenue | segment Consumer Products | $2,540,000,000.00 | audited |
| FY2024 | segment_revenue | segment Entertainment | $80,000,000.00 | audited |
| FY2024 | segment_revenue | segment Wizards & Digital Gaming | $1,510,000,000.00 | audited |
| FY2023 | net_sales | company | $5,003,300,000.00 | audited |
| FY2022 | net_sales | company | $5,856,700,000.00 | audited |
| FY2021 | net_sales | company | $6,420,400,000.00 | audited |
| FY2020 | net_sales | company | $5,465,400,000.00 | audited |
| FY2019 | net_sales | company | $4,720,200,000.00 | audited |
| FY2018 | net_sales | company | $4,579,646,000.00 | audited |
| FY2017 | net_sales | company | $5,209,782,000.00 | audited |
| FY2016 | net_sales | company | $5,019,822,000.00 | audited |
| FY2015 | net_sales | company | $4,447,509,000.00 | audited |
| FY2014 | net_sales | company | $4,277,207,000.00 | audited |
| FY2013 | net_sales | company | $4,082,157,000.00 | audited |
| FY2012 | net_sales | company | $4,088,983,000.00 | audited |
| FY2011 | net_sales | company | $4,285,589,000.00 | audited |
| FY2010 | net_sales | company | $4,002,161,000.00 | audited |
| FY2009 | net_sales | company | $4,067,947,000.00 | audited |
| FY2008 | net_sales | company | $4,021,520,000.00 | audited |
| FY2007 | net_sales | company | $3,837,557,000.00 | audited |
| FY2006 | net_sales | company | $3,151,481,000.00 | audited |
| FY2005 | net_sales | company | $3,087,627,000.00 | audited |
| FY2004 | net_sales | company | $2,997,510,000.00 | audited |
| FY2003 | net_sales | company | $3,138,657,000.00 | audited |
| FY2002 | net_sales | company | $2,816,230,000.00 | audited |
| FY2001 | net_sales | company | $2,856,339,000.00 | audited |
| FY2000 | net_sales | company | $3,787,215,000.00 | audited |