NASDAQ HAS Quarterly

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Brands and lines

13 Lines

All Baby Alive · 1 Furby · 1 G.I. Joe · 1 Hasbro Gaming · 1 Marvel · 1 Monopoly · 1 My Little Pony · 1 NERF · 1 Peppa Pig · 1 Play-Doh · 1 Star Wars · 1 Transformers · 1 Wizards of the Coast · 1

Baby Alive

Baby dolls. Hasbro.

Baby Alive · 1973–…

Furby

Electronic pet. Hasbro original.

Furby · 1998–…

G.I. Joe

Classified Series and classicist lines. Hasbro-owned.

G.I. Joe Classified · 2020–…

Hasbro Gaming

Hasbro board games: Clue, Risk, Jenga, Connect 4.

Hasbro Classic Games · 1960–…

Marvel

Marvel Legends and licensed figures. Disney / Marvel; Hasbro is master toy.

Marvel Legends · 2002–…

Monopoly

Hasbro Gaming’s global board game.

Monopoly · 1935–…

My Little Pony

Ponies, media and collector. Hasbro original.

My Little Pony G5 · 2021–…

NERF

Blasters and darts. Core Hasbro Consumer Products line.

NERF Elite · 2012–…

Peppa Pig

Licensed preschool. Hasbro is master toy in several markets.

Peppa Pig · 2019–…

Play-Doh

Modeling compound. Hasbro preschool brand.

Play-Doh · 1956–…

Star Wars

The Black Series and Vintage Collection. Lucasfilm / Disney license.

Star Wars The Black Series · 2013–…

Transformers

Hasbro x Takara Tomy. Studio Series, Generations and media.

Studio Series · 2018–…

Wizards of the Coast

Magic: The Gathering and Dungeons & Dragons. Wizards & Digital Gaming segment in the 10-K.

Magic: The Gathering · 1993–…

Licenses and properties

183 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 83 Fashion / doll · 7 Game · 84 Preschool · 9

Hasbro Gaming 51

Property	Kind	Aspect	Licensor	Source
Acquire 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Ants in the Pants 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Axiom 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Axis & Allies 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Battle Cry 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Battleship 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Betrayal at House on the Hill 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Beyblade Hasbro 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Boggle 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Candy Land 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Catch Phrase 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Chutes and Ladders 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Clue 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Clue LIARS 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Connect 4 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Connect 4 Spin 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Cranium 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
D&D Starter Set 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Diplomacy 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Don't Break the Ice 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Dune Avalon Hill 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Guess Who? 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
HeroQuest 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Hungry Hungry Hippos Hasbro 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Jenga 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Jenga Giant 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Jeopardy! 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Lite-Brite 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Magic The Gathering Arena 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Memory 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Deal card 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Mouse Trap 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Mr. Potato Head 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Operation 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh games 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Risk 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Risk Legacy 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Scattergories 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Scrabble NA 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Simon 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Sorry! 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Squad Leader 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Taboo 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
The Game of Life 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
The Game of Life Super Electronic 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
The Price Is Right 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Trivial Pursuit 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Trouble 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Twister 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Wheel of Fortune 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Yahtzee 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Wizards of the Coast 27

Property	Kind	Aspect	Licensor	Source
Baldur's Gate 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Commander 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
D&D Beyond 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Dragonlance 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Dungeons & Dragons 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
MTG Arena 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Magic: The Gathering 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Planescape 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Secret Lair 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Secret Lair x Fortnite 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Secret Lair x Street Fighter 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Spelljammer 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Universes Beyond 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Universes Beyond Assassin's Creed 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Avatar The Last Airbender 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Doctor Who 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Dungeons & Dragons 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Fallout 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Final Fantasy 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Jurassic World 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Marvel Super Heroes 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Street Fighter 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond The Lord of the Rings 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond The Walking Dead 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Transformers 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Warhammer 40,000 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Vecna 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Monopoly 6

Property	Kind	Aspect	Licensor	Source
Monopoly 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Bid 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Deal 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Junior 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Mega 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Ms. Monopoly 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Web IR

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$4,701,300,000.00	audited
FY2024	net_sales	company	$4,140,000,000.00	audited
FY2024	segment_revenue	segment Consumer Products	$2,540,000,000.00	audited
FY2024	segment_revenue	segment Entertainment	$80,000,000.00	audited
FY2024	segment_revenue	segment Wizards & Digital Gaming	$1,510,000,000.00	audited
FY2023	net_sales	company	$5,003,300,000.00	audited
FY2022	net_sales	company	$5,856,700,000.00	audited
FY2021	net_sales	company	$6,420,400,000.00	audited
FY2020	net_sales	company	$5,465,400,000.00	audited
FY2019	net_sales	company	$4,720,200,000.00	audited
FY2018	net_sales	company	$4,579,646,000.00	audited
FY2017	net_sales	company	$5,209,782,000.00	audited
FY2016	net_sales	company	$5,019,822,000.00	audited
FY2015	net_sales	company	$4,447,509,000.00	audited
FY2014	net_sales	company	$4,277,207,000.00	audited
FY2013	net_sales	company	$4,082,157,000.00	audited
FY2012	net_sales	company	$4,088,983,000.00	audited
FY2011	net_sales	company	$4,285,589,000.00	audited
FY2010	net_sales	company	$4,002,161,000.00	audited
FY2009	net_sales	company	$4,067,947,000.00	audited
FY2008	net_sales	company	$4,021,520,000.00	audited
FY2007	net_sales	company	$3,837,557,000.00	audited
FY2006	net_sales	company	$3,151,481,000.00	audited
FY2005	net_sales	company	$3,087,627,000.00	audited
FY2004	net_sales	company	$2,997,510,000.00	audited
FY2003	net_sales	company	$3,138,657,000.00	audited
FY2002	net_sales	company	$2,816,230,000.00	audited
FY2001	net_sales	company	$2,856,339,000.00	audited
FY2000	net_sales	company	$3,787,215,000.00	audited