American Girl
American Girl
18-inch dolls and historical storytelling. Own retail and direct-to-consumer channel.
NASDAQ MAT
Quarterly
Mattel, Inc.
Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.
Brands and lines
All
American Girl · 1
Barbie · 1
Enchantimals · 1
Fisher-Price · 1
Hot Wheels · 1
MEGA · 1
Masters of the Universe · 1
Matchbox · 1
Monster High · 1
Polly Pocket · 1
Thomas & Friends · 1
UNO · 1
Barbie
Barbie
Fashion, Dreamhouse and media since 1959. Mattel reports brand gross billings in earnings, not audited SKU net sales.
Enchantimals
Enchantimals
Fashion dolls with animal friends. Mattel brand.
Fisher-Price
Fisher-Price
Infant and preschool, including Little People and early-childhood lines.
Hot Wheels
Hot Wheels
Die-cast, track and premium cars. Often the group’s largest brand by gross billings.
MEGA
MEGA
Construction (formerly MEGA Bloks / MEGA Construx). Pokémon and vehicle sets with compatible brick.
Masters of the Universe
Masters of the Universe
Origins, Masterverse and Classics. Collector relaunch with contemporary storytelling.
Matchbox
Matchbox
Realist die-cast, sister brand to Hot Wheels inside Mattel.
Monster High
Monster High
Gothic fashion dolls relaunched as G3. Mattel-owned media and licenses.
Polly Pocket
Polly Pocket
Micro-dolls and playsets. Mattel fashion/play brand.
Thomas & Friends
Thomas & Friends
Preschool trains and track. HIT acquired by Mattel.
UNO
UNO
Mattel Games’ global card game.
Licenses and properties
Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.
All
Owned
Licensed
Figure · 19
Construction · 16
Die-cast · 125
Fashion / doll · 81
Game · 28
Preschool · 28
Mattel Games
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Apples to Apples | Owned | Game | Mattel | 10-k |
| Barbie games | Owned | Game | Mattel | 10-k |
| Blokus | Owned | Game | Mattel | 10-k |
| Bounce-Off | Owned | Game | Mattel | 10-k |
| Hot Wheels games | Owned | Game | Mattel | 10-k |
| Hungry Hungry Hippos | Owned | Game | Mattel | 10-k |
| Kerplunk | Owned | Game | Mattel | 10-k |
| Magic 8 Ball | Owned | Game | Mattel | 10-k |
| Mastermind | Owned | Game | Mattel | 10-k |
| Othello | Owned | Game | Mattel | 10-k |
| Phase 10 | Owned | Game | Mattel | 10-k |
| Phase 10 Dice | Owned | Game | Mattel | 10-k |
| Phase 10 Twist | Owned | Game | Mattel | 10-k |
| Pictionary | Owned | Game | Mattel | 10-k |
| Rack-O | Owned | Game | Mattel | 10-k |
| Scene It | Owned | Game | Mattel | 10-k |
| Scrabble (ex-NA) | Owned | Game | Mattel | 10-k |
| Skip-Bo | Owned | Game | Mattel | 10-k |
| UNO Minis | Owned | Game | Mattel | 10-k |
UNO
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| DOS | Owned | Game | Mattel | 10-k |
| UNO | Owned | Game | Mattel | 10-k |
| UNO All Wild | Owned | Game | Mattel | 10-k |
| UNO Attack | Owned | Game | Mattel | 10-k |
| UNO Flex | Owned | Game | Mattel | 10-k |
| UNO Flip | Owned | Game | Mattel | 10-k |
| UNO Iconic | Owned | Game | Mattel | 10-k |
| UNO Master | Owned | Game | Mattel | 10-k |
| UNO Showdown | Owned | Game | Mattel | 10-k |
Observations
| Period | Metric | Dimension | Value | Quality |
|---|---|---|---|---|
| FY2025 | net_sales | company | $5,347,623,000.00 | audited |
| FY2024 | gross_billings | brand Barbie | $1,350,000,000.00 | reported |
| FY2024 | gross_billings | brand Hot Wheels | $1,580,000,000.00 | reported |
| FY2024 | net_sales | company | $5,380,000,000.00 | audited |
| FY2023 | net_sales | company | $5,441,000,000.00 | audited |
| FY2022 | net_sales | company | $5,434,687,000.00 | audited |
| FY2021 | net_sales | company | $5,457,741,000.00 | audited |
| FY2020 | net_sales | company | $4,588,433,000.00 | audited |
| FY2019 | net_sales | company | $4,504,571,000.00 | audited |
| FY2018 | net_sales | company | $4,514,810,000.00 | audited |
| FY2017 | net_sales | company | $4,881,493,000.00 | audited |
| FY2016 | net_sales | company | $5,456,650,000.00 | audited |
| FY2015 | net_sales | company | $5,702,613,000.00 | audited |
| FY2014 | net_sales | company | $6,023,819,000.00 | audited |
| FY2013 | net_sales | company | $6,484,892,000.00 | audited |
| FY2012 | net_sales | company | $6,420,881,000.00 | audited |
| FY2011 | net_sales | company | $6,266,037,000.00 | audited |
| FY2010 | net_sales | company | $5,856,195,000.00 | audited |
| FY2009 | net_sales | company | $5,430,846,000.00 | audited |
| FY2008 | net_sales | company | $5,918,002,000.00 | audited |
| FY2007 | net_sales | company | $5,970,090,000.00 | audited |
| FY2006 | net_sales | company | $5,650,156,000.00 | audited |
| FY2005 | net_sales | company | $5,179,016,000.00 | audited |
| FY2004 | net_sales | company | $5,102,786,000.00 | audited |
| FY2003 | net_sales | company | $4,960,100,000.00 | audited |
| FY2002 | net_sales | company | $4,885,340,000.00 | audited |
| FY2001 | net_sales | company | $4,687,924,000.00 | audited |
| FY2000 | net_sales | company | $4,565,489,000.00 | audited |