Private
Irregular
MGA Entertainment
L.O.L. Surprise!, Bratz. No public filings.
Franchises
MGA
Collector / UCS
MGA
Collector / UCS
Madonna-rainbow-high-maverick
MGA
Collector / UCS
MGA Entertainment Meeting (15034487755)
MGA
Collector / UCS
MGA Entertainment Meeting (15034125642)
MGA
Collector / UCS
MGA Entertainment Meeting (15034107652)
MGA
Collector / UCS
MGA Entertainment Meeting (15011489466)
MGA
Collector / UCS
MGA Entertainment Meeting (14847949077)
MGA
Collector / UCS
MGA Entertainment Meeting (14847758709)
Licenses and properties
Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.
L.O.L. Surprise!
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Boys | Owned | Fashion / doll | MGA Entertainment | press |
| Color Change | Owned | Fashion / doll | MGA Entertainment | press |
| Hairgoals | Owned | Fashion / doll | MGA Entertainment | press |
| House of Surprises | Owned | Fashion / doll | MGA Entertainment | press |
| L.O.L. Surprise! | Owned | Fashion / doll | MGA Entertainment | press |
| Mini | Owned | Fashion / doll | MGA Entertainment | press |
| O.M.G. | Owned | Fashion / doll | MGA Entertainment | press |
| Tweens | Owned | Fashion / doll | MGA Entertainment | press |
| Winter Chill | Owned | Fashion / doll | MGA Entertainment | press |
Bratz
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Bratz | Owned | Fashion / doll | MGA Entertainment | press |
| Bratz Collector | Owned | Fashion / doll | MGA Entertainment | press |
| Bratz Mean Girls | Owned | Fashion / doll | MGA Entertainment | press |
| Bratz Originals | Owned | Fashion / doll | MGA Entertainment | press |
Little Tikes
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Cozy Coupe | Acquired | Outdoor | MGA Entertainment | press |
| Little Tikes | Acquired | Outdoor | MGA Entertainment | press |
| Playhouses | Acquired | Outdoor | MGA Entertainment | press |
Rainbow High
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Fantastic Fashion | Owned | Fashion / doll | MGA Entertainment | press |
| Junior High | Owned | Fashion / doll | MGA Entertainment | press |
| Rainbow High | Owned | Fashion / doll | MGA Entertainment | press |
| Shadow High | Owned | Fashion / doll | MGA Entertainment | press |
Observations
| Period | Metric | Dimension | Value | Quality |
|---|---|---|---|---|
| FY2024 | net_sales | company | $0.00 | unavailable |