Private Irregular

MGA Entertainment

L.O.L. Surprise!, Bratz. No public filings.

Brands and lines

4 Lines

All Bratz · 1 L.O.L. Surprise! · 1 Little Tikes · 1 Rainbow High · 1

Bratz

Relaunched fashion dolls. MGA-owned.

Bratz Dolls · 2001–…

L.O.L. Surprise!

Fashion dolls in blind boxes. No public MGA filings.

Little Tikes

Outdoor and preschool. MGA-owned brand.

Little Tikes · 1970–…

Rainbow High

MGA collector fashion dolls.

Rainbow High · 2020–…

20 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Fashion / doll · 17 Outdoor · 3

Property	Kind	Aspect	Licensor	Source
Boys 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Color Change 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Hairgoals 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
House of Surprises 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
L.O.L. Surprise! 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Mini 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
O.M.G. 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Tweens 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Winter Chill 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Property	Kind	Aspect	Licensor	Source
Bratz 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Bratz Collector 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Bratz Mean Girls 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Bratz Originals 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Property	Kind	Aspect	Licensor	Source
Fantastic Fashion 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Junior High 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Rainbow High 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Shadow High 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Period	Metric	Dimension	Value	Quality
FY2024	net_sales	company	$0.00	unavailable