Private
Irregular
MGA Entertainment
L.O.L. Surprise!, Bratz. No public filings.
Franchises
Licenses and properties
Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.
L.O.L. Surprise!
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Boys | Owned | Fashion / doll | MGA Entertainment | press |
| Color Change | Owned | Fashion / doll | MGA Entertainment | press |
| Hairgoals | Owned | Fashion / doll | MGA Entertainment | press |
| House of Surprises | Owned | Fashion / doll | MGA Entertainment | press |
| L.O.L. Surprise! | Owned | Fashion / doll | MGA Entertainment | press |
| Mini | Owned | Fashion / doll | MGA Entertainment | press |
| O.M.G. | Owned | Fashion / doll | MGA Entertainment | press |
| Tweens | Owned | Fashion / doll | MGA Entertainment | press |
| Winter Chill | Owned | Fashion / doll | MGA Entertainment | press |
Bratz
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Bratz | Owned | Fashion / doll | MGA Entertainment | press |
| Bratz Collector | Owned | Fashion / doll | MGA Entertainment | press |
| Bratz Mean Girls | Owned | Fashion / doll | MGA Entertainment | press |
| Bratz Originals | Owned | Fashion / doll | MGA Entertainment | press |
Little Tikes
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Cozy Coupe | Acquired | Outdoor | MGA Entertainment | press |
| Little Tikes | Acquired | Outdoor | MGA Entertainment | press |
| Playhouses | Acquired | Outdoor | MGA Entertainment | press |
Rainbow High
| Property | Kind | Aspect | Licensor | Source |
|---|---|---|---|---|
| Fantastic Fashion | Owned | Fashion / doll | MGA Entertainment | press |
| Junior High | Owned | Fashion / doll | MGA Entertainment | press |
| Rainbow High | Owned | Fashion / doll | MGA Entertainment | press |
| Shadow High | Owned | Fashion / doll | MGA Entertainment | press |
Observations
| Period | Metric | Dimension | Value | Quality |
|---|---|---|---|---|
| FY2024 | net_sales | company | $0.00 | unavailable |